The Trajectory of Emerging Media & Technology Companies: Transnational Businesses, Transcultural Communications (ONLINE Conference Program)
November 18, 2022
ECREA Post-conference sponsored by
Communication History section & International and Intercultural communication section
Program
10.00-10.15 (UTC+8) Opening Ceremony
Chair:
Deqiang Ji, Managing editor, Journal of Transcultural Communication; Professor, Communication University of China
Opening remarks:
Gabriele Balbi (recorded), Chair of ECREA Communication History Section; Associate Professor, Institute of Media and Journalism, Università della Svizzera italiana
Mélodine Sommier (recorded), Chair of ECREA International and Intercultural Communication Section, Academy of Finland Research Fellow, University of Jyväskylä
10.15-11:30 (UTC+8) Chinese Technology Companies in Asia and Africa
Chair: Sixian Lin, Beijing Foreign Studies University
Discussant: Dianlin Huang, Communication University of China
Interdisciplinary Research in Globalization Strategies and Insights of Chinese Enterprises -- Taking performance of TikTok in India as an example
Li, Rui; Zhai, Beibei
Beijing Foreign Studies University
Politicizing the Chinese Emerging Media Companies: A Case Study of the Rise and Fall of TikTok in India
Zhang, Xiaoyu
Communication University of China
The Localization, Growth and Closure of ByteDance’s Helo in India: A Case Study of Chinese Social Media Giant’s Third-world Gold Rush
Xu, Nuo
Peking University
An abortive de-othering attempt: TikTok's discipline of African-related short videos by Chinese living in Africa and the re-stereotyping of African images
Tan, Yuchen
Communication University of China
11:30-11:45 (UTC+8) Tea Break
11:45-13:00 (UTC+8) Platforms, Globalization and Cultural Boundaries
Chair: Can Cui, Beijing Foreign Studies University
Discussant: Deqiang Ji, Communication University of China
Umbrella global platform of Tencent eSports industry in China
Zhao, Yupei; Lin, Zhongxuan
Zhejiang University;Jinan University
The cross-genre dissemination of platformed cultural contents: Computing how algorithms erode cultural boundaries in China
Ma, Lide; He, Yuan; Zhao Xiuli; Ren, Beijia
Beijing Normal University; Hebei University
The Influence of TikTok’s Involvement in Global Governance Through Cooperation with UN Agencies on Its Brand Image Building
Xia, Mengyi
University of Macau
13.00-15.00 (UTC+8) Lunch Break
15.30-17.30(UTC+8) /08.30-10.30(CET) Branding and Rebranding of Technology Companies
Chair: Deqiang Ji, Communication University of China
Discussant: Daya Thussu, Hong Kong Baptist University
A Post-Colonial analysis of transcultural news frames – A case study of Facebook’s rebranding
Ditlhokwa, Gopolang; Cann, Victoria E.
Communication University of China; University of Colorado
The achievement and dilemma of Bytedance on glocalization
Xie, Siqi; Liu, Liuni; Li, Suju
Shenzhen University; Beijing Kuaishou Technology Co., Ltd.; Zhongjin Innovation (Shenzhen) Asset Management Co., LTD
The Super App Strategy: How Tencent combines platformization, infrastructuralization, conglomeration, and financialization in China’s app economy
Jia, Lianrui; Nieborg, David; Poell, Thomas
University of Sheffield; University of Toronto; University of Amsterdam
17.30-19.30(UTC+8) /10.30-12.30 (CET) Keynote Roundtable Discussion
Chair: Gabriele Balbi, Università della Svizzera italiana
Invited Speakers:
Daya Thussu, Hong Kong Baptist University
Dwayne Winseck, Carleton University
Stephen Croucher, Massey University
Fei Jiang, Journal of Transcultural Communication; Beijing Foreign Studies University
*Final Remarks from Beijing site
Deqiang Ji
19.30-20.30(UTC+8) /12.30-13.30 (CET) Lunch Break
20.30-22.30(UTC+8) /13.30-15.30 (CET) Panel FOUR: Transcultural Challenges in Business Practice and Beyond
Chair: Mélodine Sommier, University of Jyväskylä
Discussant: Mélodine Sommier, University of Jyväskylä
Cultural Homogeneity or Cultural heterogeneity? Questioning the changing corporate culture among emerging technology companies
Ely Luthi, Zhan Zhang
Università della Svizzera italiana
Intercultural experience learning in Metaverse and VR world
De Masi Vincenzo
United International College (UIC) Beijing Normal University
Being Chinese Online – Discursive (Re)production of Internet-Mediated Chinese National Identity
Wang, Zhiwei
University of Edinburgh
*Final Remarks
Zhan Zhang, Università della Svizzera italiana
Mélodine Sommier, University of Jyväskylä